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However, it might be necessary to conduct an audit more frequently if you’re seeing a decline in traffic or ranking. We advise all companies, regardless of size or sector, to conduct an SEO audit at least once a year. How frequently should my website be audited? It’s still a fantastic tool, but there are better ways to advertise your roofing company. The Yellow Pages is one of the most widely used marketing tools for over-the-phone advertising, and many roofing contractors rely on it.

Why Google Reviews Are So Important. What are you currently doing to promote your company? Bounce Rate: The proportion of visitors who depart from your website after only viewing one page is known as your bounce rate. For instance, if a visitor leaves your website after reading one blog post, it means they didn’t find any other pertinent content there and the post didn’t address their query. This metric shows how engaged people are with your content. Finally, it’s critical to optimize your website for local searches.

But be cautious not to use SEO strategies excessively. It will be simpler for potential clients to find you if your website is optimized for local sEO searches. This can help you improve your rankings. Additionally, it will make you more likely to appear in the search results. Option should be clicked. By having a Google Business Profile and a strong Google rating, this will allay the fears of homeowners. As a result, you’ll be able to win more business and stand out from your competitors.

You can claim your company’s Google Business Profile if it already exists. After discussing the significance of creating a Google Business Profile for your roofing company, let’s examine how to do so. Relevant keywords should ideally be incorporated into every page of your website. They can be used in the meta description as well. They can also be used in your post’s title and subtitles. Your hyperlinks’ anchor text should also contain keywords.

What does search engine optimization (SEO) do for your company? SEO is the process of making your website more search engine friendly so that search engines like Google, Bing, and Yahoo can index it. Your website will receive a lot more traffic if it is ranked highly in organic search results. In addition, SEO helps your website appear higher in natural search results when users enter particular keywords associated with your company or sector.

Once you have content, you should promote it on social media to drive traffic to your site.